Welcome to The Watch Culture

The Watch Culture is a family owned business based in Melbourne, Australia. Since 1988 we have been selling, buying and trading pre-owned luxury watches and clocks. We also provide professional servicing and repairs.

Our collection of pre-owned luxury watches are hand selected by our expert team to give our customers reassurance that each piece is guaranteed authentic and of high quality.

We pride ourselves in providing exceptional customer satisfaction with our extensive knowledge in modern and vintage watches and professional watchmaker skills.

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Our aim at TWC is to show and foster appreciation for fine time pieces and to preserve the craftsmanship of watchmaking — through one watch and one client at a time.


Our Services

We offer service, repairs and restoration for all fine Swiss and Japanese watch movements. This includes all movements from Rolex, Omega, Tudor, IWC, Patek Philipe, Audemars Piguet and more. We have either stock of or access to any original components that may be required for the restoration of your valuable time-piece.

Our qualified in-house watchmaker maintains the strictest control over the quality of service we offer to our clients. We always provide free quotations before any repairs are performed and all repairs leave our workshop with a one year warranty of our work for your peace of mind.

We are licensed second-hand watch dealers who specialise in pre-owned luxury brands including Rolex, Omega, Breitling, IWC, Tudor, Tag Heuer, Jaeger-LeCoultre and more.

When you purchase one of our watches, you can be confident that it is authentic and in perfect working order, this we guarantee. All our watches come with a one year service warranty covering any mechanical issue. If you wish to upgrade to one of our special pieces we can consider your existing watch as a trade-in.

We can offer you cash for your watch, no matter what condition it may be in. On this website just find the Sell/Trade page, fill in our simple form and a representative will contact you within two working days. For clients who are not in a hurry but naturally want the most competitive price for their watch, ask us about our consignment package. Our senior watchmaker will inspect and service your watch, provide a one year service warranty then we will display it in our showroom and market it on-line. Whichever avenue you choose, forget the headaches of selling and let our experienced and professional staff take control. Your satisfaction is our business.

Sometimes our clients are seeking a particular pre-owned watch or having difficulty finding stock. Our sourcing team can utilise their extensive knowledge, skills and industry connections to find quality pieces for our clients.

This service eliminates the usual worries associated with the purchase of pre-owned watches: Where to find it? Is it authentic? Is the seller trustworthy? Our team removes all these worries. We can source the watch for you and contact you when it becomes available.

Our in-house watchmaker has access to parts and accessories for most top quality brands. To preserve the integrity and standards of our own pieces and, most importantly, our client’s pieces, we use and stock original parts. Only on occasions when specified by clients do we supply non-original parts.

Visit our service page to view our stock of parts and accessories.

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Generations of exceptional delivery of hand selected watches to a wide customer-base, from modern to vintage watches. TWC ensures high-quality and guaranteed authenticity of each time piece.


New Arrivals

"All listed items are available for viewing in our showroom”



All watches are tested and certified by our team
of experts



Payments are 100% secured with major credit cards, direct bank deposit and PayPal.



Worldwide shipping and tracking with FedEx/DHL. Free domestic shipping



We provide 6 to 12 month warranty on all sold and serviced watches